A creative campaign concept by Warm, collaborating with the exceptionally talented people at Big Balls Films to bring it to life.
Our ‘True You’ campaign took a Red’s True Barbecue look at the occasionally cringeworthy culture of self help, in time to launch their new Nottingham-based smokehouse with a bang.
A short social film each day in January is all it took to rediscover the True You and engage the Red’s tribe of Believers. Campaign concept and graphics: Warm. Writing: Warm & Big Balls. Production and edit: Big Balls. Amen.
Find the True You with Red’s.
The True You: be at one.
The True You: harness the pain.
The True You: cleanse your mind.
The True You: nobody can do it for you.
The True You: be great.
The True You: embrace change.
The True You: find the rebel.
We’ve worked with Red’s from pre-launch until present day across a massive range of projects. From left-field brand concept and strategy, to in-store, promotional / campaign, social, PR stunts (the gospel choir being a highlight), and site launch, ensuring that the brand concept threads through with seamless consistency.
We’re actively looking for creative campaign projects on all channels with established brands and exciting new ones, let’s talk.