To Huel is to ‘eat complete’. One of the UK’s fastest growing companies, and an absolute rocketship of a brand, having recently hit 100M meals in 80 countries, within 5 years of blast off.
We’ve partnered Huel since 2015, and continue to provide support across a range of channels, from brand development and packaging design, to tone of voice, social and printed comms.
Above: Huel Ready-to-drink. Pack design. Rolled out across international markets.
Email marketing. Template redesign.
Outdoor media campaign. Trialled in Tyne & Wear, UK and Berlin, DE.
Illustrations to bring a range of sustainability facts to life. Distributed across social channels.
Huel hit 50M meals sold in early 2019, doubling to 100M within 12 months.
Warm created a range of product mock-ups to enable product-led promotion of Huel’s RTD before the final product was in-hand.
New user on-boarding booklets. Designed and adapted for UK, US, Chinese, Japanese, Italian, Dutch, German, Spanish, Polish and French markets.
The design work we do for with Huel is varied in scope. We work across a wide spectrum of the business on a whole host of creative and copy projects.
We’re actively looking for new partnerships in the nutrition and health sectors with established brands and new ones, so if you think you need a brand proposition that sets you apart, let’s talk.