Rock ‘n’ roll dive bar Mojo. One of the UK’s most influential bar groups since ‘96. Mojo enjoy fierce loyalty from the trade and their vocal following. Every one of which has a Mojo story.
Mojo has always had true, authentic brand personality in spades. At a key junction for the brand, Warm were approached to help the team take stock and grow-up without selling out; driving growth without alienating established fans.
Above: ‘Leave Dishevelled or Leave Now’. A popular outcome from our work on messaging and brand tone. It sums up the brand personality and its playful nature. Perfectly presented in large scale neon signage!
We don’t get too hung up on logos, but Mojo’s has a genuinely iconic status amongst loyal fans (of which there are many). We brought it up-to-date via a tactful step-change, adding new elements to the overall identity to build-out the brand palette.
We advised on hyper-prominent signage at Mojo Manchester to help address the balance between Mojo (floors 1 -3), and a ground floor competitor.
Playful voodoo doll burger toppers bring a little Mojo black magic to the brand’s food offering.
We enlisted illustrator Dave Robbins @justluckand13 to add a little mojo of his own to the redesigned 2020 food menu.
We’ll take the Floridian Style Giant Squid Rings - thanks.
We’ve assisted with site openings since the rebrand, such as construction hoardings at Mojo Harrogate and a neon nod to Harrogate stalwart Betty’s.
Encapsulating, developing and refining brand tone-of-voice was a key part of the Mojo project, and one we’re adept at. Introducing food for example was a big move, it needed to be positioned in a Mojo way. The right tone and messaging helped us to hit the brief.
Mojo Nottingham opened in 2017. It’s position - ever so slightly off the main track meant that potential early adopters were bypassing the best night they’d never had. But… if the mountain won’t come to Mojo, Mojo must go to the mountain… and give them a lift. Our solution - Mojo Tuk Tuks.
The brand development work we completed for Mojo had tangible results, adding profit, driving growth and galvanising their team for the next phase of the brand’s life.
We’re actively looking for new partnerships in the hospitality sector with established brands and new ones, so if you require a brand proposition that sets you apart, let’s talk.