Inspired by the best of Italy, without being a slave to the all too familiar stereotypes. The real essence of Gusto’s success lies in it’s feel and experience. The most difficult aspect to distil.
Our brand development activity added new dimensions to the visual identity, both in-restaurant and across marketing channels.
Above: Step one was brand development, working with the Gusto team to audit their current position and expand their basic brand toolkit.
We retained the good, binned the superfluous, added typefaces and colours, developed key messaging and positioning statements and introduced a new visual language to take the brand forward.
We collaborated with Mr Dave Bird, Illustrator, to propose a contemporary new visual direction.
Proposed poster design.
Traditional printed media.
Gusto Olive Oil and Balsamic Vinegar of Modena.
Ongoing food photography by the exceptionally talented James Brown.
Brand reach extended to house wines, reds, whites, rosé and prosecco.