Instant stand-out in a hyper-competitive sector.
Legitimate Industries is a brewery brand based on the idea of a fictitious, deeply dubious shell company… think Breaking Bad’s ‘Los Pollos Hermanos’ (amongst other seriously shady inspirations), complete with a colourful ‘Board of Directors’.
Rich, playful brand narrative with real conceptual depth acts as a solid foundation for ongoing communications, marketing and product expansion. Trust Legitimate.
Above: Pack design for 500ml bottle. Left and centre: ‘Exotic Pet’. Right: ‘Bank Job’.
Direct mail piece, roughly packaged and sent to prominent beer bloggers. Reported to the police as a suspect package – just the once. Attention grabbing and conversation starting – every time.
Core product range. Crime never tasted so good.
‘Concealed Weapon’. Special edition 440ml cans for short run products.
The creative concept threads from company brand and product names, to pack design, all the way down to tasting notes.
Early development work and experimentation.
What phoney company would be complete without an equally fake Board of Directors, each living up to and beyond a healthy collection of dubious stereotypes.
The characters featured in a viral product ad created to launch the first two products. Concept, character design, dialogue, graphics and some direction / edit input by Warm (production and casting not, credit to follow for the marvellous people who did it).
legitiateworldwide.com features a range of fake reviews. Tongue firmly in cheek.
Legitimate Ind. demonstrates how a genuinely original and stand-out creative brand concept can permeate through every level of marketing communications. From product naming and pack design, to promotional activity and messaging.
We’re actively looking for new partnerships in FMCG with established brands and new propositions, so if you think you need a brand proposition that sets you apart, let’s talk.